Strategic SEO & Content Marketing Consultancy Built for Growth
Insights Online is founded by Komal Mansoor, a data-led SEO consultant (UK based) with a passion for building sustainable organic growth engines for digital brands.
With over 7 years of experience working across global and national brands like L’Oréal Groupe, Hearst Media (Good Housekeeping Magazine), National Express, London Essence, LCAP Group, IQPC, Ambition, NuvolaPay and MicroTill – Komal launched Insights Online to offer a more customised, agile solution to one-size-fits-all digital marketing approaches.
We work with mid-sized B2B SaaS companies, eCommerce brands, Media & Publishing Sector as well as Professional Services, to help them compete and grow in today’s evolving search landscape which is shaped by algorithm shifts, AI-powered SERPs, and rising user expectations.
Our Approach: No Cookie-Cutter Strategies
We don’t just chase rankings.
We create scalable content ecosystems that attract high-intent traffic, improve conversion rates, and unlock long-term ROI.
Every business is unique. That’s why we build tailored strategies based on YOUR business’s goals, target audience, and commercial objectives by blending:
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Semantic content clustering and topic mapping
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On-page optimisation with technical and UX best practices
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Keyword matrix development to target different user intents
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Performance audits that uncover untapped SEO potential
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AI & algorithm-savvy SEO tactics to future-proof visibility
Our Experience: Brands We’ve Helped Grow
Beauty & Ecommerce – Delivered visibility and SOV gains for 18+ brand sites under L’Oréal Groupe, and optimised product and affiliate pages at scale for Good Housekeeping (Hearst Media Group).
Travel & Transport – Improved conversion rates and CTRs for National Express with structured data and content UX enhancements.
B2B & Tech – Helped clients like LCAP Group, IQPC and NuvolaPay improve organic visibility, grow traffic, and uncover high-impact content opportunities through competitor analysis, keyword research, and strategic on-page enhancements.
What Our Clients Say
Before working with her I was struggling with launching my course campaign to a bigger audience that would convert to sales. Once I started with her weekly strategy sessions, she not only gave me a detailed analysis of my overall marketing funnel – what was working and what needs to be improved and how to do it but also set up my 90-day social media content calendar.
She told me what keywords I should be targeting to optimise my website for SEO and grow my organic traffic.
Thank you so much for your guidance and insight Komal.
Hire her if you want to get your marketing house in order!”
Highly recommend getting in contact with Komal for any website content / blog writing needs.
She is a fantastic researcher and writer, and uses her expert knowledge to ensure every sentence is optimised to drive traffic and conversions.
I worked on a project with Komal last year and she increased organic blog views by 60% and secured several key snippet results on Google.
When to hire an SEO expert:
Looking for real results from your website, not just rankings?
Here’s when bringing in an SEO expert makes sense — especially for B2B SaaS or eCommerce brands ready to scale:
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📈 You want faster SEO results without guesswork — backed by strategy and data
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⏳ You don’t have time to manage SEO in-house and need hands-on expertise
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🔍 You need someone to fully handle and manage ongoing SEO – audits, content optimisation, technical fixes, reporting
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💰 You’re ready to turn your website into a lead-gen and sales-driving channel
At Insights Online, we combine search expertise with content intelligence, so your brand shows up, gets clicked, and drives conversions.
👉 Ready to build an SEO system that works?
Book your FREE discovery call
Want to know what SEO services we offer?
Learn more about our SEO services here
Want to know about all our services at Insights Online?
Find the details of all our services here