Welcome to Insights Online – an SEO and Digital Marketing Consultancy!

SEO & Content Strategy for B2B SaaS and eCommerce Brands Ready to Scale

Smarter search. Stronger content. Sustainable growth.

Let’s talk KPIs – Book Your FREE Discovery Call NOW!

Insights Online is an SEO and Digital Marketing Consultancy that delivers results by utilising proven content marketing and SEO strategies, backed by data analysis and actionable insights to uplift your website’s organic performance and boost your business’s bottomline.

At Insights Online, we help ambitious SaaS and tech companies as well as eCommerce brands improve search visibility, drive qualified traffic, and convert leads by using data-backed SEO and content strategies built for modern buying journeys.

No guesswork. No one-size-fits-all.

Just tailored search and content systems that grow with your business.

As a B2B SaaS brand, whether you’re launching a new feature, expanding into new markets, or improving visibility for competitive keywords, our tailored approach blends SEO best practices, content clustering, and performance analytics to get you results.

As a eCommerce brand, whether its optimising copy and on-page SEO for your PDPs or PLPs, fixing keyword cannibalisation or improving navigational hierarchy for better SEO and streamlined user experience, we focus on removing SEO glitches, so you can get qualified website traffic, generate more customers and outrank your competitors.

Let’s unlock growth through smarter search and content!

Book your free strategy call

Let’s get your marketing sorted!

SEO Services

We provide end-to-end SEO from Audit, Strategy Development, Creation and management of SEO Campaigns to implementing SEO fixes and bugs.

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Content Marketing Services

From Content Audits, Strategy, Production, Writing, On-page optimisations, to everything content related, we have got you covered.

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Data Analysis Services

Whether its analysing sudden drops in organic traffic, A/B testing, conversion optimisations analysis, or anything that requires troubleshooting, we are here to dig deep and provide insights and solutions.

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About Insights Online

Insights Online is the mastermind of Komal Mansoor, a data-driven consultant who does not like cookie-cutter solutions and decided to bring this consultancy to life to provide tailored marketing solutions. She believes that each business is different and no one size fits all. Therefore, marketing strategy should also be unique that actually align with your business’s needs and goals.

Read About Our Journey Here

Why Choose Insights Online?

We combine big-agency expertise with the flexibility and focus of a lean consultancy. You won’t get generic dashboards or surface-level reports. Instead, you’ll get actionable insights, strategic thinking, and a clear roadmap to success. We partner closely with your internal teams (marketing, dev, content, product) to drive implementation and real outcomes.

Customised Tailored Solutions

Choose Insights Online if you want a service that suits your business’s needs, pain points, goals, and KPIs.

Affordable Solutions

We offer solutions that suit different budgets, just like we offer solutions that are unique to each individual business.

Data Backed Solutions

Diving deep in analysis is what rocks our world. Data analysis and insights that are actionable can help you not only get that buy-in from your senior stakeholders but can also optimise your conversions.

What Our Clients Say?

Thank you again, Komal, for your detailed SEO audit and recommendations – they were genuinely insightful and much appreciated.

A lot of thought and expertise went into the work.

Thanks again for your support – it’s been a pleasure working with you so far!

Anastasija KarvayMarketing Manager at MicroTill and NuvolaPay

Komal is brilliant at content marketing strategy!

Before working with her I was struggling with launching my course campaign to a bigger audience that would convert to sales. Once I started with her weekly strategy sessions, she not only gave me a detailed analysis of my overall marketing funnel – what was working and what needs to be improved and how to do it but also set up my 90-day social media content calendar.

She told me what keywords I should be targeting to optimise my website for SEO and grow my organic traffic.

Thank you so much for your guidance and insight Komal.

Hire her if you want to get your marketing house in order!”

Janine Esbrand
Career Change Makers

Saturday shout out to my connection Komal Mansoor who is a fantastic content and on-page SEO Strategist!

Highly recommend getting in contact with Komal for any website content / blog writing needs.

She is a fantastic researcher and writer, and uses her expert knowledge to ensure every sentence is optimised to drive traffic and conversions.

I worked on a project with Komal last year and she increased organic blog views by 60% and secured several key snippet results on Google.

Ellie LewisHead of Marketing (Worked with Komal directly on various SEO projects)

Frequently Asked Questions

What makes SEO for B2B SaaS different from other industries?

SaaS buyers go through long, research-driven decision cycles, often involving multiple stakeholders and touchpoints. That is why we build full-funnel SEO and content pipelines designed to attract, engage, and convert.

From TOFU content like blog posts, educational guides, and industry trends to MOFU content such as solution comparisons, feature explainers, and case studies, right down to BOFU assets like product pages, pricing FAQs, and demos, we optimise every stage of your content marketing funnel.

We also enhance high-intent landing pages with persuasive copy, lead capture elements, and SEO best practices so that your site does not just rank, it converts.

Our strategies ensure your SaaS brand is visible, trusted, and ready to win business at every stage of the journey.

How can SEO help my eCommerce site generate more sales?

We optimise your product and category pages for both users and search engines—fixing keyword cannibalisation, improving site architecture, and aligning on-page content with buyer intent to drive real results.

For eCommerce brands, visibility alone isn’t enough. We go beyond basic optimisation by ensuring your Product Detail Pages (PDPs) and Product Listing Pages (PLPs) are structured to match how your ideal customers search, browse, and buy. This includes:

Fixing keyword cannibalisation to ensure each page ranks for its intended query without competing with other pages on your site

Optimising metadata and content to reflect commercial intent, answer pre-purchase questions, and improve relevance for long-tail keywords

Enhancing internal linking between categories, collections, and products to strengthen topical authority and support navigation

Leveraging schema markup (e.g., product, review, price, availability) to increase click-through rates with enhanced SERP features

We also ensure your landing pages are conversion-ready—with persuasive product descriptions, trust signals (reviews, badges, returns info), and clear CTAs.

The result? A streamlined path from search to sale, with improved visibility, higher-quality traffic, and more conversions.

Why choose a consultancy like Insights Online over a big agency?

Working with a large agency often means navigating layers of account managers, generic templates, and slow response times. While big agencies can offer scale, they’re not always built for agility, personalisation, or deep strategic focus.

At Insights Online, we operate as a lean, data-driven SEO consultancy—meaning you work directly with a senior expert (not a junior or outsourced team). We don’t believe in cookie-cutter strategies. Instead, we craft tailored SEO and content solutions based on your specific business goals, product, and customer journey.

You get:
Direct access to strategic expertise (no middle layers)

Faster turnaround and tighter feedback loops (no delayed responses)

Highly customised recommendations, backed by data (no surface-level dashboards)

Flexibility to adapt strategies as your priorities shift (no vanity metrics)

This makes us a better fit for mid-sized B2B SaaS companies and eCommerce brands that need strategic, agile SEO support to grow—without the overhead of a large agency.

When should I hire an SEO expert?

You should hire an SEO expert when you’re ready to stop guessing and start seeing measurable growth from your website.

Here are the most common signs it’s time to hire an SEO expert:

You want faster, expert-led SEO results without wasting time on trial and error.

You’re too busy to handle SEO yourself and need someone who knows what works today — not last year.

You need your SEO and content fully managed — including audits, keyword strategy and campaign management, technical fixes, content optimisation, and monthly reporting on your KPIs and metrics.

You want consistent traffic, leads, and sales coming from organic search — not just one-time wins.

At Insights Online, we help B2B SaaS and eCommerce brands turn their websites into revenue engines by building search strategies aligned with real business goals.

Deploying Marketing Solutions That Deliver Results

Strategy + Data Analysis + Actionable Insights + Implemention

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